Brand Commitments

PET meets packaging goals for brands, retailers and consumers

PET is the most commonly used package in retail today, and for good reason. It’s safe and durable, and has strong shelf appeal and high clarity. And with a solid supply stream of post-consumer recycled content, PET applications are a natural choice for those brands looking to increase post-consumer recycled (PCR) content in a recyclable package. PET offers innovation and performance for end products ranging from beverage containers to produce packaging to ketchup bottles.

NAPCOR applauds the efforts of these retailers and brands who have demonstrated a strong commitment to sustainable packaging. Packaging made from PET supports these commitments.

Below are just a few examples of such announcements. Click here to view an extensive list of brand and retailer commitments we have tracked since 2018.

Walmart

Walmart’s Project Gigaton encourages suppliers to reduce greenhouse gas (GHG) emissions associated with packaging. PET packaging can help achieve that goal with its light weight (less resin needed and less weight to pack and transport), by incorporating recycled PET, and by using recycling-compatible design guidelines.

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PepsiCo

PepsiCo’s 2025 Sustainability goals include “Design 100% of its packaging to be recoverable or recyclable by 2025, while partnering to increase packaging recovery and recycling rates.”

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Kroger

Kroger will utilize at least 20 percent post-consumer recycled content in its packaging for corporate brand manufactured products.

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Unilever

Unilever commits to 100 percent recyclable plastic packaging by 2025.

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Method

Method brand introduced the first 100 percent rPET detergent bottle in October of 2016.

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Burt’s Bees

The Clorox Company Burt’s Bees brand states “when designing packaging, we strive to use the highest levels of post-consumer recycled, or PCR, content possible and seek to make our packaging as recyclable as possible.”  Burt’s Bees packaging averages 34 percent PCR content and their plastic bottles average 71 percent PCR content.

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Seventh Generation

Seventh Generation continues its commitment to using recycled plastics, using 100 percent recycled content PET bottles for its dish and laundry detergents.

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