November 9, 2021
Earlier this month, Alaska Airlines eliminated the use of all plastic water bottles onboard its aircrafts, opting instead to offer Boxed Water is Better – water in a box, made from multiple layers of paper, plastic and aluminum. While switching to a beverage container that’s 92% plant-based may seem like an environmentally friendly alternative, a closer look reveals that this latest action to shift materials in an effort to responsibly reduce waste does not actually solve the problem. Understanding why offers a powerful opportunity to help guide other businesses, corporations, industries and individuals on the right path as they evolve their sustainability initiatives.
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